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Sunday, September 29, 2013

Can PubSoft Be Helpful in Pulling Traditional Publishing Into the Digital Age?

So much has changed in the publishing industry almost at mach speed --- And yet, so much has remained the same, especially in traditional publishing (TP).

TP wants its old business model (print) to remain as much the same as possible, especially now since the majority of revenue (though declining) still comes from that model. That being said, TP also realizes, more and more, that the tipping point is fast approaching when most revenues will result from digital products; as such, they are fervently searching for economical and efficient ways to adapt and transition to digital.

Enter PubSoft - 'Pubsoft is publishing software for the next generation of great publishers. The strength of the system is in the intuitive and easy-to-use administrative portals that allow publishers and authors control over their marketing and platform building activities. Publishers can manage author accounts, upload ebooks, sell direct to customers and distribute royalties. The system can be used to automate daily administrative tasks, provide a direct to consumer sales opportunity that builds a strong, engaged reader following, and provide a two-way marketing and sales environment for authors.'

This purported publishing solution software appears to have a lot to offer to both major houses with several imprints, down to a handful-of-titles independent publisher.

More details at Good-E-Reader by Mercy Pilkington:


PubSoft’s New Platform Stands to Revolutionize the Publishing Industry



While so much about publishing has changed in just the last few years, one of the unfortunate truths about publishing is that so much has not changed. The traditional publishing model, as most authors, readers, and booksellers know it, has not changed much in the last few hundred years, in fact. With the advent of digital publishing, self-publishing, and ebook-0nly and digital-first publishing, traditional models are looking for ways to keep up with the changes coming at them.
PubSoft, a new platform aimed at helping publishers brand themselves and reach out to a category of consumer called “influencer readers,” released some news today about what it has to offer to a wide variety of publishers, from major houses with several imprints, down to a handful-of-titles independent publisher.
Pubsoft’s unique digital publishing engine is a game-changer in the publishing sector. With Pubsoft, publishers can quickly and easily create and manage a custom ebook store to enable direct-to-consumer ebook sales, including branded mobile publishing for iPad devices. The Pubsoft platform gives publishers the power to engage and manage authors with SEO-optimized author and book landing pages, social media marketing integration, distribution capabilities across multiple channels and online content sampling and multiple point of purchase options.
“The platform streamlines backend workflow tasks, automating online marketing functions and administrative work and allowing publishers to capture and analyze author, reader and revenue data. Pubsoft delivers a dashboard that gives publishers the power to capture metadata and drill down into book, author and reader levels for insights that can supercharge marketing campaigns, inform key business decisions and drive broader product strategy.”
Good e-Reader spoke with Kbuuk and PubSoft’s Dougal Cameron about what this platform has to offer everyone involved in the life of a book.

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