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Showing posts with label reading. Show all posts
Showing posts with label reading. Show all posts

Saturday, February 5, 2011

A Reborn Nation of Readers!


God bless e-readers! They just may be our nation's salvation from a very dangerous dumbing-down period.

The recent mass availability of economical e-readers has sparked young adults and teens to devour e-readable media and re-introduced many of the old intellectual classics (as well as new knowledgeable and intelligent word-fare) to an excited and hungry audience.

E-readers are common riders in backpacks, purses and briefcases...AND this is good!

It's good for our future as a country as well as for those who write and publish and/or will be doing so in the future.

This from Julie Bosman of the New York Times:

E-Readers Catch Younger Eyes and Go in Backpacks

Something extraordinary happened after Eliana Litos received an e-reader for a Hanukkah gift in December.

“Some weeks I completely forgot about TV,” said Eliana, 11. “I went two weeks with only watching one show, or no shows at all. I was just reading every day.”

Ever since the holidays, publishers have noticed that some unusual titles have spiked in e-book sales. The “Chronicles of Narnia” series. “Hush, Hush.” The “Dork Diaries” series.

At HarperCollins, for example, e-books made up 25 percent of all young-adult sales in January, up from about 6 percent a year before — a boom in sales that quickly got the attention of publishers there.

“Adult fiction is hot, hot, hot, in e-books,” said Susan Katz, the president and publisher of HarperCollins Children’s Books. “And now it seems that teen fiction is getting to be hot, hot, hot.”

In their infancy e-readers were adopted by an older generation that valued the devices for their convenience, portability and, in many cases, simply for their ability to enlarge text to a more legible size. Appetite for e-book editions of best sellers and adult genre fiction — romance, mysteries, thrillers — has seemed almost bottomless.


Monday, November 15, 2010

Tipping-Point Season for E-Readers


This Christmas season should bring mucho cha ching to e-readers and their manufacturers. Forrester Research estimates that there are 9 million e-readers in use in the USA right now, with a huge expected upswing coming this holiday season! Should be well over 10 million just by the end of the year.

More details on the break-out marketing intro of e-readers to holiday shoppers (and some in-depth numbers) by Julie Bosman in this New York Times article:

Great Holiday Expectations for E-Readers

This could be the holiday season that American shoppers and e-readers are properly introduced.

E-readers will be widely available at stores like Target, Best Buy and Wal-Mart, the nation’s largest retailer, and offered at prices that make sense for Christmas gifts — less than $150.

Publishers and booksellers are expecting that instead of giving your mother a new Nicholas Sparks novel or your father a David Baldacci thriller in the hardcovers that traditionally fly off the shelves and into wrapping paper at this time of year, you might elect to convert them to e-reading.

“This is the tipping-point season for e-readers, there’s no question,” said Peter Hildick-Smith, president of the Codex Group, a book market research company. “A lot more books are going to be sold in e-book format. It also means that a lot fewer people are going to be shopping in bookstores.”

Only a small slice of the book-buying public has bought an e-reader. About nine million devices are in circulation in the United States, according to Forrester Research.

That could jump in the coming weeks as consumers begin their holiday shopping, analysts predict. According to Forrester, at least 10.3 million e-readers could be in circulation by the end of the year.

Read and enjoy more