Publishers, Here is a Superman Tablet Publishing Solution!

How about a simple and swift software goldmine designed to help media companies produce attractive tablet editions using existing staff, skills and systems...AND 'will attract larger and more loyal audiences through a reading experience created from a rich ecosystem of Web capabilities'...AND these amazing software-generated editions are also 'lightweight, making them quicker to download and easier to navigate.'

Introducing Atex Tablet editions.

More details from PRWeb in the San Francisco Chronicle
(SF Gate):

Atex Launches Tablet Publishing Solution

Atex announces its new Tablet Publishing solution designed to help media companies produce attractive tablet editions using existing staff, skills and systems. Editions built with Atex Tablet Publishing will attract larger and more loyal audiences through a reading experience created from a rich ecosystem of Web capabilities. Atex Tablet editions are also lightweight, making them quicker to download and easier to navigate.

Atex Tablet Publishing combines app-like navigation (scrolling, tapping, etc.) with a user experience developed using HTML5. This approach allows media companies to quickly design editions with hyperlinks, videos and social media sharing. There are no bulky PDF files or formats that take minutes to download. By designing the Atex solution in HTML5, Atex ensures that tablet editions will be available on a wide variety of platforms, including the iPad and Android-based devices.

For tablet production, Atex Tablet Publishing integrates with existing editorial infrastructures, making it easier to multi-purpose content across print and digital products. Articles templates are designed for automatic placement on tablet pages. Support for layout-driven workflow and WSYIWYG editing streamlines the content creating and revision process for teasers, headlines and other write-to-fit elements. Editors can review their tablet pages and layouts from a browser, which previews the look-and-feel of the tablet edition.

Read and learn more

Get Writers Welcome Blog on your Kindle

The Web is Dead? Say What?

Some experts and execs in media are saying the web is dead (RE digital publishing)...That the relay wand has been passed from the "open web" to the "app Internet."

Pure cow chips!

The main reason the open web will thrive and grow in offering good published works is the consumers never-ending pursuit of the cheapest (or most value) content in lieu of paying more for piled-on-costs items such as Apple's required in-app purchases and 30% cut for selling!

This insight from FOLIO magazine's "Login Section":

THE WEB IS DEAD?

Execs say the torch has passed to the "app Internet."

There was a question during a session at the DeSilva+Phillips Media Dealmakers Summit last month that crystallized what a lot of people are thinking about the future. "Are tablets and e-readers the future of media?"

For George F. Colony, CEO of Forrester Research, the answer was simple: "Yes. These devices are the nexus of media."

"Not only are tablets the future," Colony said, "but We think the Web is dead." "It may always be there," he said, "but it's not the future." "Nor are e-readers--devices like Amazon's Kindle." "There's one advantage to those things and that's that they can be read on the beach," he said. "That's not enough."

Not surprisingly, not everyone agreed. Some of the comments provoked strong response from FOLIO readers.

"Baloney," said Eric Shanfelt, founder of e-Media Strategist Inc. "The Web is thriving, growing and not even at full maturity yet, let alone being dead. Apps are a piece of the media puzzle, but the real money for media companies is still in Web and e-mail and will be for a long time to come."

Open-sourced, Web-based solutions remain attractive. "Apple's actions--essentially turning the eBook and eMagazine businesses on their head by requiring in-app purchases and a 30 percent cut for Apple--demonstrate why Colony and Forrester are wrong," said Len Feldman, author of The Feldman File Blog. "So long as Apple, or any company, can change the rules without warning, there's a strong incentive to use the Web as an open alternative."

And how many can afford to give up print? "The question that should have been asked of the attendees was: "How many of you will still be in business a year from now if all your print and event revenues went away today?" wrote one reader. "Those that raised their hands were the people that should have been on the discussion panel."

Remember, visitors, you can get the Writers Welcome Blog on your Kindle here...

The Samsung Galaxy Tab Challenges Apple's iPad

I often post on electronic gadgets that are useful to writers and publishers. The iPad and now it's first credible challenger from Samsung, the Galaxy Tab, are such devices.

I love certain aspects of the Galaxy over the iPad...It's more compact size and lighter weight, for one. It can be handled in one hand versus two for the iPad with a screen size of 7" compared with iPad's 9.7". Also, the Galaxy includes the three most-requested features missing in the iPad: a camera (two in fact), the ability to run Web videos and applications written in Adobe's Flash software and multitasking.

This report comes from Walter S. Mossberg in the Wall Street Journal:

After seven months of unchallenged prominence, Apple's hot-selling iPad now has its first credible competitor in the nascent market for multitouch consumer tablet computers: the Samsung Galaxy Tab.

The Tab is being introduced over the next week by three major U.S. wireless phone carriers at $400 with a cellular data contract, or at $600 with cellular capability but no contract. The iPad starts at $499 for a Wi-Fi model with no cellular-data capability or contract, and is $629 for the least expensive model with cellular data capability but no contract.

Like the iPad, the Tab, which uses Google's Android operating system, is a good-looking slate with a vivid color screen that can handle many of the tasks typically performed on a laptop. These include email, social networking, Web browsing, photo viewing, and music and video playback. It also can run a wide variety of third-party apps. But it has major differences, most notably in size.

The Tab has a 7-inch screen versus the 9.7-inch display on the iPad. That may seem like a small difference, but the numbers are deceptive, because screen sizes are always described using diagonal measurements. In fact, the actual screen real estate on the Tab is less than half of the iPad's. That's a disadvantage, but it allows the overall unit to be much smaller and lighter, and thus more easily used in one hand, something some users will welcome.

Read and enjoy more