'The International Digital Publishing Forum (IDPF) is a trade and standards association for the digital publishing industry, that has been set up in order to establish a reliable and complete standard for ebook publishing.
This is the organization responsible for the EPUB standard currently used by most e-readers.
Starting from the Open eBook Publication Structure or "OEB" (1999), which was created loosely around HTML, it then defined the OPS (Open Publication Structure), the OPF (Open Packaging Format) and the OCF (Open Container Format). These formats are the basis for the common EPUB and Mobipocket ebook file formats (Comparison of e-book formats).
While the basic standards are now established (pages, hyperlinks, definition of table of contents, authors, etc.), some other standards intersect the hardware field, such as those for power and for features of the hardware reader devices, and are still undergoing change and evolution. Other standards for
(including Digital Rights Management protections), are tied to the way the ebook is sold or delivered, and are therefore controlled by the respective vendors.' - Wikipedia ecommerce
The BEA's IDPF conference last Tuesday discussed ways/means and tactics of getting your digital books discovered in today's world of intense overload. There were a few golden book marketing nuggets thrown out
at the conference.
Tonights research source is from Publishing Perspectives and was written by Erin L. Cox and Edward Nawotka:
Where’s Waldo the Reader? Book Discovery Tactics from IDPF
Executives from Goodreads, HarperCollins, and Penguin Random House shared book discovery tactics in the age of overload at BEA’s IDPF conference last Tuesday.