American Association of Publishers' First Annual Books Preview

Two reasons for this post:

First, to introduce those that may not be aware to the AAP (Association of American Publishers) and the ALA (American Library Association) and

Second, to point out that the ALA is a VOLUMN book buyer of new books for all their libraries and should be included in any book marketing plan.

Go to http://www.ala.org/ for more info on the ALA and

http://www.publishers.org/ for info on the AAP.

This press release from the AAP website:

AAP (Association of American Publishers) Inaugurates Fall Books Preview at ALA (American Library Association) Annual Conference

From the Inside(rs) Out: Book Editors and the New Titles They Love

Co-Sponsored by Library Journal and EarlyWord

New York, NY, May 5, 2010—The Association of American Publishers (AAP) announced today that its Trade Libraries Committee, in collaboration with Nancy Pearl, National Public Radio commentator, author of the Book Lust series, librarian action figure hero, and book lover rock star, will host its inaugural Fall Books Preview at the upcoming Annual Conference of the American Library Association in Washington, DC. The program, titled From the Inside(rs) Out: Book Editors and the New Titles They Love, will be held on Friday, June 25 from 3:30 to 5:00 p.m. in Room 103A of the Washington D.C. Convention Center just prior to the opening of the Exhibit floor.

Co-sponsored by leading library trade publications Library Journal and EarlyWord, and for the first time at an ALA Conference, the publishing world’s top editorial talent will share their passion for new fall titles in a program filled with behind-the-scenes stories and presented exclusively for the library community. The event will kick off the Conference’s Exhibit activities which get underway at 5:30 on Friday. The presenters will include:

Jamie Raab, Executive Vice President & Publisher, Grand Central Publishing (Hachette Book Group) presenting OOGY, by Larry Levin; and An Object of Beauty, by Steve Martin

Cal Morgan, VP/Editorial Director of the Harper Perennial, Harper paperbacks, and It Books (HarperCollins Publishers) presenting Celebrity Chekhov by Ben Greenman; and Blow by Blow by Detmar Blow and Tom Sykes

Susan Kamil, Senior Vice President, Editor In Chief, Random House and Editorial Director, Dial Press (Random House), presenting Let’s Take the Long Way Home: A Memoir of Friendship, by Gail Caldwell; and Luka and the Fire of Life, By Salman Rushie

Ina Stern, Associate Publisher, Algonquin Books (Workman), presenting West of Here by Jonathan Evison; and Exley by Brock Clarke; and

Bob Weil, Executive Editor and Vice President, W.W. Norton, presenting Charlie Chan: The Life and Times of a Chinese Detective by Yunte Huang; and Because It is Wrong: Torture, Privacy, and Presidential Power in the Age of Terror by Charles Fried and Gregory Fried.

“The industry’s top editors are profoundly grateful to librarians as book buyers and book promoters in towns and cities across the country. Librarians and libraries have enormous influence on cultural life, bringing good books and good authors to their communities,” said Talia Sherer, Director of Library Marketing at Macmillan and Chair of the AAP Trade Libraries Committee. “Throughout the course of the Conference, librarians will be visiting booths and attending many educational seminars and meetings. We thought it fitting to kick off the Conference just before the doors open by talking about books, and just books. Having the event hosted by the beloved Nancy Pearl, one of the most admired librarians in the country, will be an added treat.”

AAP’s Inside(rs) Out session is open to all badge holders. For more information, contact AAP’s Tina Jordan at tjordan@publishers.org

More On Book Reviews...The ALA (American Library Association)

This post explains how to get your book reviewed by the American Library Association (ALA) and into libraries.

Q. I've just written/published a book. How do I get it into libraries? Doesn't ALA tell libraries what books to get?

A. Please be aware that individual libraries are responsible for their own collections. There is no one place that distributes books to all libraries -- and that includes ALA. Although, some main libraries purchase books for their branches as well as themselves. And some libraries purchase their books through such distributors as Baker & Taylor, Ingram Book Services, Emery-Pratt Company, and other book suppliers and wholesalers. At best, ALA can review your book in its publication, Booklist. For more information on telling libraries about your own book, first access the ALA Library Fact Sheet 5 - Marketing to Libraries, which lists strategies for informing the library community about your product or service. Then access the ALA Library Fact Sheet 3 - Lists of Libraries, which lists companies and groups that sell library mailing lists and mailing labels, and includes a suggestion (at the end) on how to compile a list of e-mail addresses for libraries. You might also want to contact book distributors directly to see if they would be interested in providing your book to libraries. You can find directories of library vendors, including book distributors, on the ALA Library Fact Sheet 9 - Library Products, Services and Consultants. If you are a publisher wishing to donate books to libraries, please see ALA Library Fact Sheet 12 - Sending Books to Needy Libraries: Book Donation Programs for groups and organizations that accept and distribute book donations to library and other recipients, as ALA does not provide this service.
Q. How do I submit my book to ALA's Booklist review periodical?
A. See the Inside Booklist web page, which provides submission guidelines and contact information.