Book marketing is just something a successful author HAS TO LEARN. I am a Work in Progress (WIP) in this area. I hope to be rudimentarily educated in this vital area sometime in the near future.
To that end, I will direct you to an informative blog, The Book Publicity Blog at http://yodiwan.wordpress.com/ I have discovered that is run by a professional publicist in a large publishing house: The publicist's name is Jen and she blogs about book publicity/marketing.
Further, this blog lists a large array of links to other related blogs: Book Blogs, Bookstore Blogs, Future of Publishing Blogs, Literary Agent/Editor blogs, Marketing/PR blogs, Media Blogs, Publishing Blogs, Publishing House Blogs, etc.
WARNING: There is a vast quicksand of info on this blog and it's links to keep you permanently occupied for a long time!
Showing posts with label book publicity. Show all posts
Showing posts with label book publicity. Show all posts
Friday, June 26, 2009
Monday, June 8, 2009
On Publishing: John Austin Answers Jeanne Scott
Publishing a first book has never been easy is correct. Only points out the fact that the old publishing industry has never been properly manned to handle the talent workload. It's just been an arbitrary decision by an agent or publisher...usually generated by uncontrollables such as his mood, hangovers...an eye catching lead-in that might catch his/her eye today but not tomorrow, etc,etc, ad infinitum. AND they say if you don't dot an "i" or cross a stupid "t" OR your margins aren't a certain friggin width...the idiots won't even read the content that might be ingenious or wildly entertaining! These types need another job or a resetting of their priorities.
It's nauseous and always been a stacked industry, deeply bent in favor of publishers and exploitive of the talent that made them the damn money in the first place!
AND THEN they want you (the author) to do the hard work for them by marketing your own book to make them the money...Who needs them? What good do they do in today's atmosphere? The 30-40% split they allow you is a rip off! Should be the other way around and for what the publishers do they should be happy to get 30-40%...in fact, that's probably too high!
In truth, publishing has never been an efficient industry and they probably deserve to die as they are now and just go away. Self-publish or get a "newer-age" publisher (that I feel has to emerge to fill the gap) that will allow the intellectual property creator to pocket the more rightful 60-70% of the earnings. Let's get the dog wagging the tail again instead of the other way around...
It's nauseous and always been a stacked industry, deeply bent in favor of publishers and exploitive of the talent that made them the damn money in the first place!
AND THEN they want you (the author) to do the hard work for them by marketing your own book to make them the money...Who needs them? What good do they do in today's atmosphere? The 30-40% split they allow you is a rip off! Should be the other way around and for what the publishers do they should be happy to get 30-40%...in fact, that's probably too high!
In truth, publishing has never been an efficient industry and they probably deserve to die as they are now and just go away. Self-publish or get a "newer-age" publisher (that I feel has to emerge to fill the gap) that will allow the intellectual property creator to pocket the more rightful 60-70% of the earnings. Let's get the dog wagging the tail again instead of the other way around...
Wednesday, May 27, 2009
What is a Publicist?
The Small Publishers of North America has some excellent information on reviews and marketing books. The following is another partial extract from their fine site http://www.spannet.org/reviews.htm#Publicist :
A Publicist is a person who represents your book to the media. This can be very helpful to small publishers. Having a professional publicist makes the media take you more seriously than if you were representing yourself. Most publicists insist on a 6 month commitment for a set fee. Mailings, long distance and many other charges are billed separately. There are some publicists who charge a per-hour fee. They are hard to find.
Publicists send out press releases, press kits and sometimes books for reviews. They also work to get you and your book media coverage.
There are many publicists and range of costs. The following John Kremer link contains a comprehensive list of publicists and PR companies: http://www.bookmarket.com/101pr.htm
The Midwest Book Review site also is chock full of book marketing and media publicity info: http://www.midwestbookreview.com/bookbiz/pub_mkt.htm
A publicist can be costly, but can more than cover their fee PLUS make you thousands more if you get a good one. I will be researching publicists more for the next post. Do they have a professional organization/s ? Do they have a code of ethics ? And more on publicists' costs and contracts...Stay tuned.
A Publicist is a person who represents your book to the media. This can be very helpful to small publishers. Having a professional publicist makes the media take you more seriously than if you were representing yourself. Most publicists insist on a 6 month commitment for a set fee. Mailings, long distance and many other charges are billed separately. There are some publicists who charge a per-hour fee. They are hard to find.
Publicists send out press releases, press kits and sometimes books for reviews. They also work to get you and your book media coverage.
There are many publicists and range of costs. The following John Kremer link contains a comprehensive list of publicists and PR companies: http://www.bookmarket.com/101pr.htm
The Midwest Book Review site also is chock full of book marketing and media publicity info: http://www.midwestbookreview.com/bookbiz/pub_mkt.htm
A publicist can be costly, but can more than cover their fee PLUS make you thousands more if you get a good one. I will be researching publicists more for the next post. Do they have a professional organization/s ? Do they have a code of ethics ? And more on publicists' costs and contracts...Stay tuned.
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