Seems to me, and some others, too, as reflected by my research, that there is a chance of mashing up advertising with legitimate news and other reporting. But, this may be the trend of the future and will bring in tons of revenue.
There are literally billions of dollars being created and attracted to the newer tech-laden publishing platforms that cater to the latest technological devices.
Tonight's post gives insight into some of the money valuations and exploding expansions coming into play --- especially Re BuzzFeed.
Pertinent excerpt from tonight's research source: "BuzzFeed said Monday that the funding will let the company expand to Mumbai, Mexico City, Berlin and Tokyo and convert its video division into BuzzFeed Motion Pictures, which will focus on everything from animated online images to feature- length films."
This from Bloomberg news as reported in Crain's New York Business: