Some feel DRM inhibits folks from finding new authors through eBooks that are able to be lent to them by friends (or given to them by said friends). Some group surveys have revealed that most of them had discovered their favorite authors, not by buying their books, but because someone had either lent them a book or given them one written by the author. People of this persuasion feel that DRM is rather stupid and some authors say that by giving away some books (especially the first book in a series, for instance), or even having them pirated in other countries, actually increase later sales; but, DRM prevents this 'stealth marketing' from occurring.
Others feel that intellectual property (IP) should be protected at all costs and that it is growing to the point that the pirated work represents a greater loss in sales than any offsetting gain in sales through the author's rise in popularity through pirated works.
'Rightscorp has developed digital loss prevention technology that tracks copyright infringement and ensures that owners and creators are rightfully paid for their IP. They developed extensive tracking analytics that
Tonight's research/resource article dives into the latest business figures and technology shaping the DRM and digital loss prevention arena.
- 'Business is booming for Rightscorp right now. The company has just announced that it has closed over 170,000 cases of copyright infringement to date, up 40,000 since November 2014, representing an approximate 30% growth within a 2 month period. They have received settlement payments from subscribers of more than 200 ISPs and has approval to collect on over 1.5 million copyrights.'
- 'Overall, the publishing industry is not really concerned with eBook piracy. Many of the top companies such as HarperCollins, Hachette, S&S and Penguin have told me that piracy is a minor blip on the radar and does not hamper sales to any discernible degree. They all admit it is an extreme minority of tech savvy individuals and statistically people who pirate eBooks tend to be the biggest purchasers of digital content. There has even been some notable authors such as Tim Ferris that harnessed the power of Bitorrent to promote his book, the 4 Hour Chef. He recently said “Torrent conversion is NUTS. Of
- 'PricewaterhouseCoopers estimates “consumer eBooks will drive $8.2 billion in sales by 2017, surpassing projected print book sales, which it thinks will shrink by more than half during that period.'
Now, this insight by