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Showing posts with label North Carolina State University. Show all posts
Showing posts with label North Carolina State University. Show all posts

Sunday, April 3, 2011

Upending the Book Business

Self-publishing success stories (both large and small) always uplifts my spirits! And I just came across another one that I know will do the same for you...in spades.

Yes indeed, Sir Self-Pub, attended and supported by his new hi-tech court, is the new Prince Charming come to save ignored authors and imbue them with magic publishing keys.

Elisa Lorello (pictured), a teacher at North Carolina State University, details her surprising journey to self-publishing awareness and stardom through an article in the Winston-Salem Journal:

Teacher is part of a self-publishing revolution

Elisa Lorello of Raleigh had no literary agent, no publisher and nothing to lose when she decided to self-publish her first novel, "Faking It," as an e-book for Amazon's Kindle.

At first, she got only a modest response, The Charlotte Observer reported. But when she dropped her price from $1.99 to 99 cents, sales began to soar. Early last year, "Faking It" hit No. 6 on Kindle's best-seller list, beating out big-name authors and giant publishing houses.

Today, digital sales of "Faking It" and its sequel, "Ordinary World," have topped 52,000, a figure many established authors would envy.

And Lorello, who teaches at N.C. State University, counts herself part of a self-publishing revolution that's upending the book business — giving authors more power and bigger profits while boosting the low-rent reputation of the self-published book. At stake? The future of the $24 billion publishing industry.

Until about a decade ago, authors usually needed traditional publishers to ensure wide distribution and a shot at significant sales. If publishers rejected a book, the most common way to get into print was to pay a vanity press. That process often ended with hundreds of copies stacked in the author's garage.

Now, digital books and print-on-demand technology let authors self-publish with little or no upfront costs. Self-publishing companies, such as Raleigh-based Lulu Enterprises, Smashwords and Amazon's CreateSpace and Kindle Direct Publishing, don't print the books or take a cut until they sell.

Read and learn more