When social media began to emerge many thought that it would destroy the publishing industry. But, actually, social media brought new sets of tools that 'matched content to reader likes, helped build communities and even build brands.'
It turns out, these social media inherent tools actually aided the publishing industry as a whole by providing springboards for distributing (and redistributing/re-posting by blogs and other communities) cool and in demand content.
Just how this is done is described in tonight's research/resource article written by Joe Hyrkin, the CEO of Issuu, a growing digital-publishing platform that delivers content across 18 million magazines, catalogs and newspapers:
How the Publishing Industry Has Learned to Thrive With the Social Media Industry
1. Matching content to interests.
2. Social means community.
3. A great brand requires great social.
4. Another tool in your toolbox.
Research/resource article: http://www.entrepreneur.com/article/242595