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Tuesday, April 5, 2011

Publishers, Here is a Superman Tablet Publishing Solution!

How about a simple and swift software goldmine designed to help media companies produce attractive tablet editions using existing staff, skills and systems...AND 'will attract larger and more loyal audiences through a reading experience created from a rich ecosystem of Web capabilities'...AND these amazing software-generated editions are also 'lightweight, making them quicker to download and easier to navigate.'

Introducing Atex Tablet editions.

More details from PRWeb in the San Francisco Chronicle
(SF Gate):

Atex Launches Tablet Publishing Solution

Atex announces its new Tablet Publishing solution designed to help media companies produce attractive tablet editions using existing staff, skills and systems. Editions built with Atex Tablet Publishing will attract larger and more loyal audiences through a reading experience created from a rich ecosystem of Web capabilities. Atex Tablet editions are also lightweight, making them quicker to download and easier to navigate.

Atex Tablet Publishing combines app-like navigation (scrolling, tapping, etc.) with a user experience developed using HTML5. This approach allows media companies to quickly design editions with hyperlinks, videos and social media sharing. There are no bulky PDF files or formats that take minutes to download. By designing the Atex solution in HTML5, Atex ensures that tablet editions will be available on a wide variety of platforms, including the iPad and Android-based devices.

For tablet production, Atex Tablet Publishing integrates with existing editorial infrastructures, making it easier to multi-purpose content across print and digital products. Articles templates are designed for automatic placement on tablet pages. Support for layout-driven workflow and WSYIWYG editing streamlines the content creating and revision process for teasers, headlines and other write-to-fit elements. Editors can review their tablet pages and layouts from a browser, which previews the look-and-feel of the tablet edition.

Read and learn more

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