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Wednesday, February 6, 2013

Disagreement Over Relevance of Traditional Publishing

Debate on Relevance
of Traditional Publishing
What the hell is really happening with TP's?

In this writer's humble opinion the TP's have been surrounded by the e-book nation and are fighting with their last round of ammunition: marketing (and that is definitely debatable) :)

Marketing is the big advantage to go with a TP according to Michael Pietsch, soon-to-be CEO of the traditional publisher Hachette Book Group.

BUT, Mark Coker, founder of the self-publish book distributor Smashwords, says "over the next few years, traditional publishers are going to become more and more irrelevant."

Hmmm --- can't really argue with that; especially from the point of view of newbie authors who never received any appreciable marketing from TP's any damn way --- They had to do there own marketing --- Talk about being left out on a half sawed-off limb! A really hit-n-miss career building model.

Anyway, tonight's post is an NPR interview/debate (and you can also listen to it) between Pietsch and Coker (with some great follow-on comments by readers/listeners) on:

Why Traditional Publishing Is Really In A 'Golden Age' (or not - added by John)

How healthy is the traditional publishing industry? Not very, says Mark Coker, founder of the self-published book distributor Smashwords. On Monday, Coker told NPR's Audie Cornish that "over the next few years, traditional publishers are going to become more and more irrelevant."

But Michael Pietsch, soon-to-be CEO of the traditional publisher Hachette Book Group, disagrees. "I think we're in a golden age for books — reading, writing and publishing," he tells Cornish. "And the ways that publishers can work to connect readers with writers now are the kinds of things that publishers have dreamt of doing since Gutenberg first put down a line of type."

Pietsch joins Cornish to discuss how marketing sets a publishing deal apart from the self-publishing model.

Interview Highlights

On why writers pick publishers over self-publishing

Read and/or listen and learn more
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