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Friday, December 14, 2012

The New york Times and Bite-Sized Digital Books Known as "E-Singles"

New York Times is getting into the business of
selling digital books based on its reporters' work,
 giving it entry into growing market for inexpensive
"e-singles" that can be read in a couple of hours.
A growing need for content, generated by tablet, e-reader and other mobile gadget popularity, has produced an up and coming e-model: e-singles.

The New York Times is now entering the e-book publishing field by having its journalists put current (and past) news stories of dynamic interest into bite-sized digital books called e-singles.

These so-called bite-sized digital e-books can be anywhere between magazine article size, which can top out at about 10,000 words, up to ?? .

"The Times' first mini book will go on sale Monday. It's an 18,000-word piece about skiers caught in an avalanche by Times reporter John Branch. The story, called "Snow Fall," expands on an upcoming piece in Monday's newspaper." --- Excerpt from the following piece in The Times of India:

New York Times enters e-book publishing market

The New York Times is getting into the business of selling bite-sized digital books based on its reporters' work, giving it entry into a growing market for inexpensive "e-singles" that can be read in a couple of hours.

The Times' first mini book will go on sale Monday. It's an 18,000-word piece about skiers caught in an avalanche by Times reporter John Branch. The story, called "Snow Fall," expands on an upcoming piece in Monday's newspaper.
It will sell for $2.99 in Amazon.com's Kindle store, Apple's iBooks, and on Barnes & Noble's Nook.
E-singles fall somewhere between magazine pieces, which can top out at around 10,000 words, and full-length books, which can run around 100,000 words.

The product meets the rising demand for content as people buy tablet computers like the iPad and Kindle Fire in increasing numbers. IHS expects global shipments of tablets to hit 120 million this year, just two short years after the iPad jumpstarted the category in April 2010. Tablet shipments are expected to hit 340 million in 2016.

And people aren't just watching movies and surfing the web on their mobile devices. The Pew Research Center's Project for Excellence in Journalism said in October that half of US adults own a tablet or smartphone, and two thirds of them get news on their device.

The quick turnaround of digital publishing means non-fiction work remains timely.

Gerald Marzorati, the Times' editor for editorial development, said the company is betting the new format will make long-form journalism easy to read and reach people who don't visit the Times' website or read the newspaper.

"We're going to really experiment in the first year with different sorts of forms - long essays, long narratives," he said. "We may even try collections. We're just sort of experimenting with this form and we'll see if getting something at a very reasonable price in book form is something that appeals to people."

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