A Printing/Publishing Broker

Here is an interesting bit of news dealing with the digital print space and offering new technologies to bridge the gap between artists, publishers, and printers.

Not sure I understand it all. I just came across this and haven't had time to digest it all.

But, it sounds interesting and adds another part to the puzzle of future publishing as it might look --- and super fast, enhanced print publishing at that.

This from WhatTheyThink?:

Daydream Alchemy Launches Publishing Venture at Graph Expo

Collaboration with Oce brings innovative project to fruition.

Oce, a Canon Group Company and an international leader in digital document management, today announced an exciting new collaboration with Daydream Alchemy Press that is poised to revolutionize the world of publishing.

The brainchild of veteran publisher Edward Innes, Chicago-based Daydream Alchemy will bring projects to life that otherwise would have never seen the light of day. Best described as a printing/publishing broker, Daydream Alchemy seeks to take advantage of new technologies to bridge the gap between artists, publishers, and printers.

"You've got all this technology now that allows artists and writers to do all sorts of absolutely insane crazy things," said Innes. "At the same time, Oce has gone completely over the top, breaking the 300 page-a-minute limit and bringing color into the high-speed inkjet digital solution. That presents huge opportunities."

Innes was particularly impressed by Oce's ability to eliminate minimum press runs of 1,000 or more, allowing for micro-press runs and paving the way for more self-publishing and print-on-demand titles. "Oce is eager to demonstrate the capability of their machinery and willing to put their product up against offset, which is fascinating," said Innes. "The lines that used to exist between digital and offset are disappearing and it's going to be fun to be part of that revolution."

First Books Part of Oce Equipment Demo
Oce and several of its finishing partners will be producing Daydream Alchemy's debut titles live on the tradeshow floor at Graph Expo, October 7 - 10 at McCormick Place South, Chicago, Ill in the Canon booth (#400).

This first run will include a children's picture book, Claire and Her Clarinet, and a young adult action-adventure novel, Auggie Drucker, along with Dreams of an Insomniac, a collection of short stories by the president of Daydream Alchemy's fiction division, Matthew Jankiewicz, and Los Cantantes a portfolio of works by Juan Andres da Corte, the company's art director.

The book blocks will be printed on the Oce ColorStream 3900 inkjet printing system, Oce JetStream 1400 inkjet printing system, and Oce VarioPrint 6000 Ultra Series digital perfecting system, while the corresponding book covers will roll off the Canon imagePRESS C7010VPS printer.

"We have the widest portfolio of solutions to offer in the digital print space, from cut-sheet to continuous feed, inkjet to toner, color to black and white," said Francis A. McMahon, Vice President, Marketing, Production Printing Systems division of Oce North America, a Canon Group company. "Along with Oce PRISMAsync software solutions, we really can bring the publishing space a true end-to-end solution."

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