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Monday, October 1, 2012

How Bout Them Print Mags

Publishers launched 155 magazines in
the first three quarters of 2012, among
 them Fairchild Publications' men's fashion
 quarterly M and northeast Mississippi's new
 lifestyle title Mud & Magnolias.

Print mags are sticking around --- So says Matthew Flamm, one of my favorite publishing intelligencias, reporting for Crain's New York Business.

I have predicted numerous times that print magazines (and books, for that matter) will never go away completely. See this blog's archives as well as my Publishing/Writing: Insights, News, Intrigue  blog.

Publishers launched 155 new print magazines in the first three quarters of 2012 against only 55 that folded during this same time period.

Now, this from Matthew Flamm:

Print magazines finally find some equilibrium

Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around.

Fairchild Publications' men's fashion quarterly M and northeast Mississippi's new lifestyle title Mud & Magnolias. That marked a slight improvement over the 151 print titles that came to life in the same period a year ago, according to numbers released Monday from MediaFinder.com, which calls itself the largest online database of U.S. and Canadian publications.

An even more promising statistic for the period: Only 55 magazines folded, compared to a loss of 119 titles a year ago.

"We're going to have print until people work out the monetization of digital," said Trish Hagood, president of MediaFinder.com. "It's like the new normal."

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