expr:class='"loading" + data:blog.mobileClass'>

Pages

Monday, October 1, 2012

How Bout Them Print Mags

Publishers launched 155 magazines in
the first three quarters of 2012, among
 them Fairchild Publications' men's fashion
 quarterly M and northeast Mississippi's new
 lifestyle title Mud & Magnolias.


Print mags are sticking around --- So says Matthew Flamm, one of my favorite publishing intelligencias, reporting for Crain's New York Business.

I have predicted numerous times that print magazines (and books, for that matter) will never go away completely. See this blog's archives as well as my Publishing/Writing: Insights, News, Intrigue  blog.

Publishers launched 155 new print magazines in the first three quarters of 2012 against only 55 that folded during this same time period.

Now, this from Matthew Flamm:

Print magazines finally find some equilibrium

Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around.

Fairchild Publications' men's fashion quarterly M and northeast Mississippi's new lifestyle title Mud & Magnolias. That marked a slight improvement over the 151 print titles that came to life in the same period a year ago, according to numbers released Monday from MediaFinder.com, which calls itself the largest online database of U.S. and Canadian publications.

An even more promising statistic for the period: Only 55 magazines folded, compared to a loss of 119 titles a year ago.

"We're going to have print until people work out the monetization of digital," said Trish Hagood, president of MediaFinder.com. "It's like the new normal."

Read and learn more

The Writers Welcome Blog is available on Kindle :)))




Post a Comment