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Friday, September 7, 2012

You're Not Ready to Publish If ...

To Publish Or Not To Publish?
When you think you are ready to publish your masterpiece who should you turn to for advice/mentoring?

Someone who is an experienced, published author, for sure. And a successful published author is even better (you realize, of course, all published authors are not necessarily successful).

But, what if you could get a successful published author who also knows marketing? And possibly international marketing?

One person I've read about seems to fit those specs: Penny C. Sansevieri, Author and CEO, Marketing Experts, Inc.

She dishes out the following insightful wisdom in the HuffPost:

7 Signs That You're Not Ready to Publish

When I speak at events or read emails from authors, a lot of people say: "I'm ready to publish." In fact, many of them are, but the lion's share of these folks really aren't. Wondering which category you fall into? Here's a list of some ways to know that you're just not ready and what to do to improve your publishing game.

1.You haven't researched the (publishing) industry: This is pretty important. You need to understand your industry, what's going on and what changes are going to affect your book and publishing experience. How can you do that? Get to know the trades that report on publishing, read them, read blogs, know what is happening in the industry. Believe me, it's not only good to stay current but it could save you a lot of time and money. And who knows, you might even learn a thing or two about this often chaotic market!

2.You haven't researched your market or genre: This is another biggie and oddly enough, very often overlooked. Do you know what's selling in your industry? Who else is writing about your topic? Have you bought or read their books? It's important to know what's trending in your market, what's selling and what isn't. It's always good to read other people's work because you really want to know how others are addressing the topic that you're going to be writing about. Not only that, but these could be great people to network with.

3.You hope to get famous: Another hot button. First, who really wants to be famous in the age of Twitter and YouTube? Okay, well, maybe you really do. If that's the case, don't spend too much time dreaming about it in publishing because fame is always preceded by hard work, and a lot of it. The problem with best-selling authors such as Amanda Hocking and others who have started with nothing and become success stories is that everyone wants to emulate them. It's wonderful to have a goal but it's not always realistic. Most authors who have attained great success didn't just show up at the fame-party ready to sign autographs. Most of them probably spent months working tirelessly to get the word out about their book. Could fame happen? Maybe. But first focus on the work.

4.You believe that book sales are what it's all about: It's not the end-game, trust me. Book sales are often elusive and never, ever guaranteed. We recently had an author say that she was considering hiring a marketing firm who promised her X number of book sales. Unless they planned to buy the books themselves there's no way anyone can know how many copies of a book will sell. Create other goals or other mile markers. Yes, we all want to sell books and sure, at some point that will happen, but much like point No. 3, this is always preceded by a lot of hard work.

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