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Friday, July 20, 2012

Total 2011 Book Sales = $27.2 Billion -- A Breakdown of All the Numbers

Book sales for 2011
all the numbers
Interesting numbers for the four major segments measured by BookStats: k–12, higher education, professional/scholarly and  trade (trade includes fiction & nonfiction).

Which categories are up, down or flat? The reasons why, etc., etc.

How did digital and print books fare? How did one affect the other?

Jim Milliot of Publishers Weekly provides these analytics:

Industry Sales Pegged At $27.2 Billion

With print declines offsetting digital gains, total sales slipped in 2011

Total book sales fell 2.5% in 2011, to $27.2 billion, according to the latest figures released by BookStats. Revenue was down in three of the four major segments measured by BookStats—k–12, higher education, and professional/scholarly—and up slightly in trade.
Within the trade category, the juvenile fiction segment had the strongest performance in 2011, with sales up 11.9%, to $2.78 billion. The increase was led by a huge jump in e-book sales, which rose 378.3%, to $220.3 million, and a solid performance in the hardcover format, where sales rose 14.8%, to $1.29 billion. Sales in juvenile nonfiction fell 2.1% in the year as a 223.9% increase in e-book sales was offset by a 3.3% drop in trade paperback sales. Still, the combination of fiction and nonfiction sales made the juvenile category the fastest-growing segment last year with total sales up 9.4%, to $3.30 billion.

Total adult sales fell 2.6% in the year, to $9.21 billion. Sales of fiction declined the most, off 6.1% in the year, to $4.29 billion, while nonfiction sales dipped 0.6%, to $4.92 billion. Although sales of fiction e-books soared in 2011 to just under $1.3 billion, sales in the print segments declined, with mass market paperbacks and hardcovers particularly hard hit, with sales off 31.8% and 23.1%, respectively. The decline in fiction was due to higher sales of lower-priced e-books, as well as a drop in units, which fell 6.5% in the year. The less severe decline in nonfiction sales was due in part to a drop of less than 1% in units, and while e-book sales rose 136.4%, to $468.2 million, the declines in the major print formats were much smaller compared to fiction: hardcover sales fell 5.9%, and trade paperback sales were off 3.8%.

The religion segment, which BookStats classifies as trade, had a good 2011, with total sales up 7.3%, to $1.45 billion. The segment benefited from a 136% increase in e-book sales as well as a 14.5% increase in hardcover sales. Unit sales in the segment jumped 37%, helped by the huge success of Heaven Is for Real.

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