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Sunday, July 17, 2011

E-Books Rebuilding Academic Textbook Publishing

Older, established, publishing business models have been falling like snowflakes lately.

Now, the academia textbook world is being remodeled by E-textbooks ... and this is really welcomed, I think, and should be a boon to the learning process!

This from BetaNews by Tim Conneally:

E-textbooks are destroying the old publishing business model

In May, Nature Publishing Group and California State University announced a three-year partnership to use $49 e-books for certain Biology classes over a more expensive and less versatile paper book. Soon, state universities in Texas and Florida will follow suit. While there are hundreds of startups pitching various ways to bring e-textbooks to universities, Nature's initiative is one of the first widespread e-textbook programs to come from the publishing industry.

The most interesting part?

In its 135 years in the publishing business, this is Nature's first attempt at a textbook.

It is not attempting to fall in line with the outdated textbook publishing model, but instead has redefined textbook publishing for the digital generation, so texts can be cheaper, more interactive and customizable, and more up-to-date.

"Our goal is to create a new frontier for the industry," said Vikram Savkar, Senior Vice President and Publishing Director at Nature Publishing. "One that isn't based on an idea of antagonism between publishers and learning institutions, but a collaboration between both sides that works well, and answers the needs of the two."

Savkar was at Pearson publishing for most of his career, and created the Education Division at Nature just a few years ago. In his time at Pearson, he published lots of textbooks, and knows the ins and outs of the industry and why interactive e-books are the answer to many of its problems.

Why are textbooks so expensive, and why won't e-books be the same?

Read and learn more
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