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Wednesday, April 13, 2011

What's With this 'YouTube Next'?

For those that might not know, Google bought YouTube back around 2006. Now they have purchased Next New Networks (NNN), a NYC-based startup in the online video production industry.

Many thought Google/YouTube purchased NNN to get into the content creation business…This is not the case. They just want the expertise, by way of NNN’s staff, to provide deeper and more professional content on YouTube (rather than skateboarding cats, etc). And they are going to do this by offering training in video production and audience development through a new program called YouTube Next.

This will benefit publishers tremendously! And by publishers I mean more specifically people who want to sell self-published books.

More details on my other blog: Publishing/Writing: Insights, News, Intrigue
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