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Sunday, February 13, 2011

Sports Illustrated's All-Inclusive Print/Digital Subscription Plan


Excerpt from Mashable: ... "At a press event in New York City Friday, Sports Illustrated and parent company Time Inc. announced a new subscription plan that spans the web, and several major mobile and tablet devices — excluding, notably, the iPhone and the iPad."

Make special note of the last phrase above...it spills forth an intriguing issue discussed in some of my previous posts of late.

Although this post is interesting and informative (if I do say so myself) on it's own...please read my yesterday's post on Publishing/Writing: Insights, News, Intrigue Blog (Time, Inc. Tells Apple iPad:‘Screw You!’), and the links therein, for more juicy background.

From Mashable by Lauren Indvik:

Will Sports Illustrated’s Subscription Plan Rescue Digital Magazine Sales?

At a press event in New York City Friday, Sports Illustrated and parent company Time Inc. announced a new subscription plan that spans the web, and several major mobile and tablet devices — excluding, notably, the iPhone and the iPad.

To subscribe, Sports Illustrated readers will need to elect one of two subscription options at si.com/magazine (see below), and then download the apps through the Android Marketplace. Google will take an undisclosed cut of sales, Time EVP and Chief Digital Offer Randall Rothenberg said.

The subscription options are as follows:

Print/Digital Bundle: Print delivery plus full access to web content, and apps for Android-powered tablets (currently only the Galaxy Tab) and smartphones. Costs $4.99 per month, or $48 per year

Digital Only: Full access to web content, and apps for tablets and smartphones running Android. Costs $3.99 per month

Current print subscribers will have free access to all digital properties through the end of their current plan. Those who prefer to read Sports Illustrated on their iPhones or iPads can continue to purchase and download single issues of the magazine through the apps [iTunes link] designated for each device.

Read and learn more

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