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Friday, February 11, 2011

E-Books Outsell Paperback Books on Amazon


E-books and e-book pricing are on the fast track. It is estimated that e-book sales will reach over two billion (that's with a "b" not a "m") by 2013, up from 313 million in 2009 (Yankee Group research firm).

Mach speed, indeed, best defines e-book growth!

And this is good for business owners, as well as writers and authors, as it presents an opportunity for business types to offer a value added service (published books, journals, papers about their products and services) to their clients across many retailer sites and platforms while making extra income simultaneously.

But writers/authors are uniquely benefited in that e-books and their ease of publication have busted down the constrictive city walls of traditional publishing and exposed the wide open publishing prairie to go write and play in, so to speak.

This from Mike Phillips of Website Magazine:

E-books Becoming Big Business

Research firm Yankee Group estimates that the U.S. e-book market will reach $2.7 billion in sales in 2013, up from just $313 million in 2009. That's good for a growth rate of 83 percent, above even paid mobile apps, at 72 percent.

Already, Amazon claims that Kindle e-books now outsell paperback books on Amazon.com. This is great news for authors but they are not the only ones who can benefit. One of the advantages of e-books is the efficiency in which they can be published. Websites such as LuLu.com and CreateSpace.com (Amazon) make it quite easy to publish an e-book across multiple retailer sites on any topic. For business owners, this presents an opportunity to offer yet another added value to their customers and even add revenue along the way.

Expertise in any industry can be used to create an e-book in short order, then sell that material or use it as a promotional or cross-sell incentive. Amazon recently announced Kindle Singles - e-books in the range of 5,000-30,000 words. This could mean publishing white papers, how-to's or even re-packaging a series of blog posts around a particular topic as an e-book. Kindle Singles are currently selling anywhere from $0.99-$2.99, in most cases. Amazon typically takes 30 percent of each sale.

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