|Content Marketing must be |
mastered to sell your
I agree with his outlook sometimes and disagree sometimes.
Tonight's post deals with the subject of 'content' and why I believe it's the main ingredient in successful writing and publishing no matter what the genre, niche, format or mission of the particular written word (print or digital) actually is.
Whether the purpose of your writing is to advertise (to sell), to entertain, to teach, to research, to inform or to inspire --- the creative writing you use to accomplish your desired mission (the creative content) is the only determining factor in its success or failure.
Is content king? You bet it is. Always has been. Always will be.
Now, in my research source article tonight, written by Greg Satell in Forbes, I disagree with his disparaging and definition of the term 'content'. In my opinion, he is simply splitting semantic hairs and blurring words that are more commonly used by some present day publishers from different business fields/backgrounds than he is used to in the traditional publishing industry --- Terms/phrases such as 'content strategy'.
His title "Why Content Marketing Fails" is inaccurate. If done right, the opposite is true.
"The reason is that content isn’t really king. Content is crap. Nobody walks out of a great movie and says, “Wow! What great content.”
- Here he is confusing a niche type word that could mean the same thing as 'story' or 'storyline' in common speak.