While new publishers are focusing almost exclusively on digital publishing processes to capture the growing tablet and other mobile audience, some innovative publishers, with perhaps a longer vision, have been employing, tweaking and improving the POD (print on demand) technology to enter into the print marketplace for the first time, and connect a new generation of readers to print books through personalization.
So, just how are these new POD applications being exploited? And by whom?
Hoffman Media and Sourcebooks are two publishers that are increasingly using POD technology - and tonight we will delve into how and at what costs and savings and success levels they are doing it.
But first, for those who might need a little refresher on the details of POD:
"Print on demand (POD) is a printing technology and business process in which new copies of a book (or other document) are not printed until an order has been received, which means books can be printed one at a time. While build to order has been an established business model in many other industries, "print on demand" developed only after digital printing began, because it was not economical to print single copies using traditional printing technology such as letterpress and offset printing.
Many traditional small presses have replaced their traditional printing equipment with POD equipment or contract their printing out to POD service providers. Many academic publishers, including university presses, use POD services to maintain a large backlist; some even use POD for all of their publications. Larger publishers may use POD in special circumstances, such as reprinting older titles that are out of print or for performing test marketing."--- Wikipedia
Now, this by Erin L. Cox as published in Publishing Perspectives:
The Future of Print --- On Demand
This article is a part of a series on print-on-demand, sponsored by Ingram Content Group.