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Saturday, November 24, 2012

Navigating the Many Roads of Alternate Publishing

Which Publishing Path
Should I Take?
In numerous previous posts I often said something to the affect that traditional publishing wasn't dying or dead but merely wasn't the only kid on the block anymore.

Publishing has indeed been changing --- BUT, it has always been changing --- since the beginning of parchment and quill (you get my drift; by the way the history of paper is interesting as well as writing instruments).

We have just been caught up in (experiencing) a link of time in the long chain of publishing change. Call it the digital link, if you will.

So, in this particular publishing link (change-cycle) we call digital publishing alternate publishing. Simply because it's new.

The new, faster and cheaper paths to publishing has caused confusion among writers.

What should a writer do? How should s/he publish? Traditional, digital, self-publish or otherwise?

Well, it depends on who your audience is and what purpose your writing serves.

You see, publishing has grown more hands and legs to shake hands with or dance with :)

This interesting insight is from Sharon Short and David Braughler writing in the Dayton Daily News :

Alternate publishing: What should a writer do?

Many writers wonder about the various paths to publication. Is pursuing a traditional publisher the best route for their work, or should they consider the alternate paths that have become seemingly more accessible with the digital age?

Those alternate paths include publishing e-books (electronic books) or self-publishing print books with a company like Amazon.com or with a more traditional printer. I’ve received numerous e-mails about this subject and thought it was time to pursue the answer on behalf of interested Literary Life readers.

Well, the answer depends … on the work, the writer, the writer’s goals and interests, say two alternate publishing experts. They spoke at Books & Co. on Nov. 18 as part of the Antioch Writers’ Workshop’s (www.antiochwritersworkshop.com) on-going free mini-workshop series.

“The most important questions we ask writers are ‘why do you write’ and ‘who did you write this for,’ ” says David Braughler, publishing advisor for Greyden Press (www.greydenpress.com) in Dayton. “Truly thinking about honestly answering those questions helps writers focus on their goals.”

For example, a writer who has a specific target audience, or a specific goal, such as capturing expertise in a book that would be made available at speaking engagements, might do well with self-publishing. “Not every solution is right for every writer,” Braughler says.

His company helps authors with their work, from editing to cover design to printing; the cost to the author varies by project. Although Greyden also helps authors find distribution through online vendors such as Amazon.com, and finds “grassroots” opportunities for promotion such as signing booths for authors at local festivals, the bulk of marketing and distribution rests with the writers. That’s why, Braughler says, it’s so important to embark on this path with clear answer to those two all-important questions.

Read and learn more

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