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Saturday, July 30, 2011

Tablet Publishing Made Easy

A free platform that allows us to gussy up our content for rapid and easy publication on tablet computers ... This is serious advancement and way cool :)

"absolutely everyone can use the free platform to make their content look beautiful on a tablet. Today, Onswipe is self-serve and officially open to the public."

And I repeat, it's FREE.

This from thenextweb.com by Courtney Boyd Myers:

Onswipe’s easy tablet publishing is now self serve and open to the public

We first met with Jason L. Baptiste and Andres Barreto, the founders of Onswipe on a snowy day in late January in New York City for an interview titled, Forget apps, Onswipe is the future of publishing. The two entrepreneurs were poised for the age of that tablet, both passionate writers who wanted to make their content look beautiful on the iPad. Armed with skills in coding and software development, and support from TechStars‘ mentors, Baptiste and Barreto, along with their third co-founder Mark Bao launched Onswipe on June 21st of this year.

Onswipe aims to make the publishing experience more enjoyable for the reader from both the editorial experience and the advertising side. In June, Onswipe launched with less than 10 partners including The Next Web, Gary Vaynerchuk, Hollywood.com, Stocktwits and Geek.com, as well as Icon partners Marie Claire, in an ad partnership with American Express and Slate, in an ad partnership with Sprint. Mindshare shared the following stats with us on behalf of Sprint for its advertising deal with Slate using the Onswipe platform. According to Mindshare, Onswipe caused an increase of 23% in pageviews and 39% increase in unique visitors. Impressive.

Read and learn more

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