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Saturday, May 21, 2011

Digital Growth Surpasses Print Decline

Digital revenue growth has overcome print advertising revenue declines for the first time at Future Publishing, home to 'Total Film' and 'Classic Rock'.

Could this smashing news at Future Publishing be a forecaster for the future of all publishing?

This from Mark Sweney of Guardian.co.uk :

Future reaches digital 'tipping point'
Stevie Spring (pictured), Future Publishing Chief Executive, speaks of 'big story' as digital growth outstrips print decline for first time

Future Publishing chief executive Stevie Spring has claimed the magazine company reached a "tipping point" after digital revenues growth outstripped its print advertising income decline.

Future Publishing, home to Total Film and Classic Rock, reported its first growth in UK ad revenues in four years on Friday, up 2% to £13.3m in the six months to the end of March this year.

The publisher said it marked the first time online advertising revenues had outpaced the decline in print income. Its digital operation also made a profit for the first time, with online revenue up 30% to £7.9m.

"This is the tipping point for us," said Spring. "Seriously, to be able to stand up and say when print revenues – especially advertising – are in further decline [that] online grew faster ... that is to us a very big story."

Newspapers and magazines have struggled to address the downward spiral of traditionally high-priced print advertising revenue with internet revenues – a financial problem referred to as "analogue pounds versus digital pennies".

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