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Thursday, February 3, 2011

When You Merge Newspaper Format With Web Capabilities What Do You Get?


What do you get with subject merger? A complex content, digital newspaper that updates in real time and in 3D clarity and color just to name some benefits.

Believe me, this concept was inevitably coming anyway...BUT, Rupert Murdoch's Daily was the first to materialize.

It won't be the last.

As far as I can interpret, the Daily will only be available through the iPad...This could be a problem that grows down the road. I suspect that future digital newspapers will be apped out so they can be accessed on all devices.

It will be interesting to observe the success of the subscription concept and rate
(99 US cents a week or $39.99 a year). Will the Daily be the future business model that will save newspapers?

Rob Spiegel of MacNewsWorld writes this (picked up through E-Commerce Times):

The Daily on the iPad Could Ring In New Publishing Era

"The Daily is an innovative showcase for what a newspaper can do in the modern tablet era," said tech analyst Azita Arvani. "It is an explosion of all types of content in a stunning layout. The Daily app design is very Applesque: beautiful and intuitive. ... You can flip the paper around like a newspaper, watch videos, etc. ... I think we have seen the future of the newspaper. It looks good!"

Rupert Murdoch and News Corp. (Nasdaq: NWS) hope to revolutionize the way readers experience the newspaper. On Wednesday, News Corp. unveiled and launched its iPad-exclusive digital "paper" called The Daily. Held at the Guggenheim Museum in New York, the launch was hosted by News Corp. Chairman Richard Murdoch and Apple (Nasdaq: AAPL) Vice President of Internet Services Eddy Cue. The Daily will integrate different forms of media, including, text, video, audio and social networks.

The Daily will be free for its first two weeks and then 99 US cents a week or $39.99 a year. The publication includes advertising . The Daily will collect subscription dollars through a new platform for subscriptions in iTunes.

The publication contains a carousel of tiles representing different stories. Readers can shuffle unread stories and read in random order. Professional audio readings of top stories are available, so it can be used like a radio. Top stories are hosted by an anchor.

Breaking news is delivered throughout the day to subscribers. The Daily will take advantage of iPad technology by presenting HD videos and 360-degree pictures. Users will have the ability to share articles to Twitter, Facebook and email. They can also opt to view Twitter feeds pertaining to stories. Other sections include customizable sports, weather, games and crossword content.

Read and learn more









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