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Friday, February 25, 2011

Adobe Publishing Suite Corrals Both Apple Subscription Plan & Google One Pass


Lately I've bad-mouthed Apple's subscription plan for newspaper and magazine publishers for being too damn greedy (Apple takes 30%) and for not properly managing subscribers' demographics and detail data (Apple NOT releasing subscriber info to the newspapers and magazines they subscribed to, for goodness sakes!)

And I've talked about Google's One Pass (a pay-per-issue-read rather than a whole subscription plan)

But, we're going to have to live with whatever shitsky, greedy plans these neophyte entities come up with until the growing market competition levels the playing field.

Adobe, in the meantime, comes riding to the rescue a little with a publishing solution that combines BOTH Apple's subscription plan and Google's One Pass payment plan.

From Adobe web site: "The Adobe Digital Publishing Solution consists of digital publishing applications, software technologies, and service solutions that allow publishers to cost-effectively author, produce, and distribute groundbreaking content to the broadest possible audience on a wide variety of digital devices. With this solution, Adobe is helping publishers and advertisers revolutionize how they create and deliver digital content, and how their audiences consume it."

More details here by Business Wire:

Adobe Digital Publishing Suite Supporting Major Subscription Models

End-to-End Solution for Digital Publishing Will Include Support for Apple Subscriptions and Google One Pass

Adobe Systems Incorporated (NASDAQ:ADBE) today announced that Adobe® Digital Publishing Suite will support both Apple App Store Subscriptions and Google One Pass for magazine and newspaper publishers. Currently available as pre-release technology, Adobe Digital Publishing Suite is already being used by leading global publishers to create and distribute their iconic titles on tablet devices.

With 130 Adobe produced titles available for purchase and download today, the addition of subscription capabilities increases the business opportunity for publishers – including more than 3,000 publishers and content authors currently participating in the pre-release program for Adobe Digital Publishing Suite.

“The publishing industry has been eager to deliver subscription editions of their magazines and newspapers – and our Digital Publishing Suite will support both Apple subscriptions and the Google One Pass service,” said David Wadhwani, senior vice president, Creative and Interactive Solutions, Adobe. “We think Google One Pass will open up the market for publishers and that healthy competition between technology providers will ensure a vibrant future for digital publications. Whatever device readers choose, they can now expect a lot of great digital editions heading their way.”

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