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Tuesday, December 14, 2010

Reuters Positioning to Compete with AP & CNN


With newspapers and other news media scrambling to find ways to cut costs and streamline to improve their bottom line (due to falling advertising, print sales and subscriptions) Reuters has created an alternative for aggregating, selling and distributing news.

The operational process being employed by Thomson Reuters will create more journalism jobs, utilizes more sources and really is quite exciting!

The vetting of news stories could be an issue, but I'm sure that will become a non-issue with this company's expertise.

Jennifer Saba, a correspondent and blogger for Reuters reports these details:

Thomson Reuters starts service for U.S. news media

Thomson Reuters Corp has launched a news service for U.S. publishers and broadcasters in a bid to win business from the Associated Press and CNN.

The new service, Reuters America, provides text stories, photos and video by Reuters journalists for newspapers, television stations and online publishers. Newspaper publisher and broadcaster Tribune Co is its first customer.

As part of the service, Reuters America also will offer sports and entertainment news from six partners: the Wrap, SportsDirect Inc, the Sports Xchange, US Presswire, SB Nation and Examiner.com

The service comes as newspapers and TV stations try to recover from the worst financial recession in recent memory.

Tribune Co, which owns the Chicago Tribune, the Los Angeles Times and TV stations in New Orleans, San Diego and Denver, has signed a multi-year deal. Terms were not disclosed.

Reuters is hiring journalists and using outside journalists, or "stringers," to provide general news stories in addition to its business and financial news. It also will write stories commissioned by its news clients.

"This is being designed and being run in a way that is not one size fits all," said Chris Ahearn, Thomson Reuters' president of media. "It gives (publishers) comfort and flexibility that there are other choices than... some of the legacy providers."

Read and learn more

Another great take on this story Selling the News: Reuters, the AP and Tribune by Robert MacMillan, also of Reuters.

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