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Wednesday, August 4, 2010

Condé Nast is Going Tech for Sure


Condé Nast has hired a big gun in digital publishing, marketing and management away from cable TV's Viacom...namely Joe Simon. His newly created and first-time-ever position at Condé is that of Chief Technology Officer.

The re-structured Condé Nast is diving into the digital survival waters following other magazine that are enjoying a revival of ad pages and profit margins.

For those that do not realize the extent of the Condé Nast high end, fashion, nutrition and luxury magazine empire, I will list all the magazines published by them here:

Vogue
W
WWD
Style
Glamour
Allure
Self
Nutrition Data
Teen Vogue
GQ
Details
Architectural Digest
Brides
Lucky
FN
Golf Digest
Golf World
Vanity Fair
Bon Appétit
Epicurious
Condé Nast Traveler
Concierge
Jaunted
Hotel Chatter
Vegas Chatter
Wired
Reddit
Ars Technica
Parade
The New Yorker

Matthew Flamm, of Craine's New York Business, gives more details of the Condé Nast restructuring, the hiring of Joe Simon and what it means for the future of Condé Nast here http://alturl.com/qwpzh

2 comments:

Portia said...

That's an impressive list! I wonder if he has the magic to make it work. It takes a special type of person to predict trends in publishing. So far, very few have been successful. Here's to hoping he's got it!

Unknown said...

Hi, Portia, nice to hear from you again..

Yes, Joe Simon is supposedly an expert insider in transforming to digital media. We shall see.

The online mag industry is picking up and even spurring additional ad pages and readers for the print versions as well!

Now, if only the online newspapers can figure out what the mags did and learn how to monetize their online editions.