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Tuesday, August 24, 2010

Best-selling Author Dumps Traditional Publishers


The publishing and book world is ABUZZZZZ with the news that Seth Godin, a top selling marketing author, is dumping his traditional publisher because they take too long to get his product to his readers AND he has developed a close enough relationship with his readers, through his online blog, that he feels he can sell directly to them and dispense with the laborious publishers.

Phew! That was a long and laborious sentence, I'm out of breadth...It says a lot though:

First, it points out the importance of blogs to establish an author's online platform and relationships.

Second, life is too short to waste it jumping through the traditional publishing hoops.

Third, the internet can tell you just who your readers are (and provide better tracking).

This from Jeffrey A. Trachtenberg of the Wall Street Journal:

In a significant defection for the book industry, best-selling marketing author Seth Godin is ditching his traditional publisher, Portfolio, after a string of books and plans to sell his future works directly to his fans.

The author of about a dozen books including "Purple Cow" said he now has so many direct customer relationships, largely via his blog, that he no longer needs a traditional publisher. Mr. Godin plans to release subsequent titles himself in electronic books, via print-on-demand or in such formats as audiobooks, apps, small digital files called PDFs and podcasts.

"Publishers provide a huge resource to authors who don't know who reads their books," said Mr. Godin in an interview. "What the Internet has done for me, and a lot of others, is enable me to know my readers."

It's unclear how many, if any, best-selling authors will follow Mr. Godin's lead. However, his departure from Portfolio, an imprint owned by Pearson PLC's Penguin Group (USA), comes at a critical juncture for the industry. With many new titles spending less time on best-seller lists and in bookstores, publishers are increasingly dependent on brand-name authors such as Mr. Godin to deliver significant book sales.

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