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Tuesday, July 27, 2010

Augmented Reality-Powered Content Will Spur Magazine Sales


Augmented Reality-Powered Content allows you to use your mobile devices (e.g. smartphones) to access a video of the cover story from a magazine and bring it to audio and visual life!

How about that, Einstein?

This is really cool and Jason Fell, of FOLIO magazine, wrote this report:

The list of magazines tapping into the virtual world of augmented reality keeps growing larger. Time Out New York Kids and Revolver magazine have recently unveiled covers that feature the budding technology.

At Time Out, the August issue of Time Out New York Kids allows readers to use their smartphones to access a video of the cover subject, the chorus from Public School 22 in Staten Island (of YouTube “fame,” covering songs by popular music artists like Lady Gaga, Alicia Keys and Rihanna). Readers first download the junaio app from AR browser and TONY Kids’ technology partner Metaio (available from the Apple App store or Android Marketplace). After holding their smartphone up to the cover, a video of the student chorus singing “One Day” by artist Matisyahu pops up on their screen. Here’s a video demonstration:

Read more at FOLIO magazine
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