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Friday, June 19, 2009

Learning Book Marketing

Well, my first self-published short story went up for sale one week ago and I've made a big ZERO sales!

Two main reasons, I think:

1) I really haven't gotten into the marketing effort enough (lack of knowledge and no real resources).

2) As a friend consultant from Amazon's CreateSpace, nick-named Lighthouse24, told me: Honestly, as a reader, what I think is, "Why would I spend $10 for one short story by someone I've not heard of, when I could buy a whole book of short stories by people I have heard of (but haven't gotten around to reading yet) for the same $10 (or less)?"

As an author/self-publisher, my thinking is that a first chapter like this should be given away, free (like a sample in the grocery store or a 30-day trial version of software) as a strategy to encourage people to try it and to spread the word about it to others -- which will hopefully result in more people knowing about (and then buying) the book itself.

I don't know if that's the kind of thoughts and feedback
you were looking for, but if not, let me know and I'll respond. Good luck with your project.

I will be posting more on my publishing learning journey soon...

In the meantime I am re-thinking my marketing strategy and have withdrawn my story from public sale until I figure it out...Maybe it is best to give it away for now...
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