Older, established, publishing business models have been falling like snowflakes lately.
Now, the academia textbook world is being remodeled by E-textbooks ... and this is really welcomed, I think, and should be a boon to the learning process!
This from BetaNews by Tim Conneally:
E-textbooks are destroying the old publishing business model
In May, Nature Publishing Group and California State University announced a three-year partnership to use $49 e-books for certain Biology classes over a more expensive and less versatile paper book. Soon, state universities in Texas and Florida will follow suit. While there are hundreds of startups pitching various ways to bring e-textbooks to universities, Nature's initiative is one of the first widespread e-textbook programs to come from the publishing industry.
The most interesting part?
In its 135 years in the publishing business, this is Nature's first attempt at a textbook.
It is not attempting to fall in line with the outdated textbook publishing model, but instead has redefined textbook publishing for the digital generation, so texts can be cheaper, more interactive and customizable, and more up-to-date.
"Our goal is to create a new frontier for the industry," said Vikram Savkar, Senior Vice President and Publishing Director at Nature Publishing. "One that isn't based on an idea of antagonism between publishers and learning institutions, but a collaboration between both sides that works well, and answers the needs of the two."
Savkar was at Pearson publishing for most of his career, and created the Education Division at Nature just a few years ago. In his time at Pearson, he published lots of textbooks, and knows the ins and outs of the industry and why interactive e-books are the answer to many of its problems.
Why are textbooks so expensive, and why won't e-books be the same?
Read and learn more
Showing posts with label Tim Conneally. Show all posts
Showing posts with label Tim Conneally. Show all posts
Sunday, July 17, 2011
Tuesday, July 12, 2011
Will Cheap Android Tablets Give iPad a Race for the Future of Publishing?
In the recent past, the slumping newspaper and magazine industries were drawn to Apple's iPad as the possible publishing savior for their products.
Of course, Apple had the only game in town in the recent past ... and with some bad management caveats at that; like not allowing the publishers access to the subscribers' demographic data.
All that is about to change; and I never thought for one moment that it wouldn't! I have posted on this issue previously.
BetaNews has the latest developments on this ever evolving issue in a report by Tim Conneally:
Still think iPad is the future of publishing? Philly papers offer cheap Android tablets to subscribers
The withering newspaper and magazine industries began to gravitate toward Apple's iPad as a possible anchor publishing outlet last year, but a pair of Philadelphia newspapers are taking a different approach and bundling cheap Android tablets with a subscription.
Last year, Conde Nast's Wired showed off an impressive iPad-optimized version of its magazine, and News Corp released The Daily, a subscription magazine designed from scratch for consumption on the iPad. These major ventures didn't simply re-format existent content for the iPad, but rather designed their content around the tablet itself.
The major hindrance here is that readers have to already own an iPad to get a subscription, so the audience will always be measured as a subset of iPad owners.
So the Philadelphia Inquirer and Philadelphia Daily News are taking an approach to distribution more similar to mobile phone companies. When a customer subscribes to a digital edition of one of these papers, they will get an Android tablet at as much as 50% off of its retail price.
This way, they are subscribers first and tablet owners second.
Read and learn more
Get the Writers Welcome Blog on your Kindle
Of course, Apple had the only game in town in the recent past ... and with some bad management caveats at that; like not allowing the publishers access to the subscribers' demographic data.
All that is about to change; and I never thought for one moment that it wouldn't! I have posted on this issue previously.
BetaNews has the latest developments on this ever evolving issue in a report by Tim Conneally:
Still think iPad is the future of publishing? Philly papers offer cheap Android tablets to subscribers
The withering newspaper and magazine industries began to gravitate toward Apple's iPad as a possible anchor publishing outlet last year, but a pair of Philadelphia newspapers are taking a different approach and bundling cheap Android tablets with a subscription.
Last year, Conde Nast's Wired showed off an impressive iPad-optimized version of its magazine, and News Corp released The Daily, a subscription magazine designed from scratch for consumption on the iPad. These major ventures didn't simply re-format existent content for the iPad, but rather designed their content around the tablet itself.
The major hindrance here is that readers have to already own an iPad to get a subscription, so the audience will always be measured as a subset of iPad owners.
So the Philadelphia Inquirer and Philadelphia Daily News are taking an approach to distribution more similar to mobile phone companies. When a customer subscribes to a digital edition of one of these papers, they will get an Android tablet at as much as 50% off of its retail price.
This way, they are subscribers first and tablet owners second.
Read and learn more
Get the Writers Welcome Blog on your Kindle
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