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Showing posts with label Seth Godin. Show all posts
Showing posts with label Seth Godin. Show all posts

Sunday, December 26, 2010

How Many Authors Are Dumping Their Publishing Houses to Self-Publish?


"Until someone comes up with an algorithm to sort the good manuscripts from the bad, publishers and their human network of agents and editors maintain an advantage," McQuivey said. 'But sooner or later someone will create a new way for readers to find the books they most want to read, and that someone may or may not be a traditional book publisher.'"

Great, previously-traditionally-published authors are jumping from their old publishing houses to self-publishing to take advantage of higher percentage earnings, cheaper operational costs and faster distribution directly to their readers.

New technology, eBook stores, apps and platforms are blooming all over the bloody place!

This phenomonon, coupled with the fact that big plublishing has been lousy "gatekeepers" for at least the past three decades (or since they essentially sold out new authors and talent for their quick bottom-lines--sort of the greedy condition that happened on Wall Street), was exactly the stimuli needed to invent better ways to accommodate writers, recognize more talent and satisfy the vast market of unquenchable readers.

I believe big publishing has always underestimated the reading market.

Further, big publishing became arrogant and got the cart before the horse; putting greater value on just the business of selling a creative commodity over the commodity-creators themselves and just leaving the real producers/artisans chump change.

Alex Pham reports these details in the LA Times:

Book publishers see their role as gatekeepers shrink

Writers are bypassing the traditional route to bookstore shelves and self-publishing their works online. By selling directly to readers, authors get a larger slice of the sale price.

Joe Konrath can't wait for his books to go out of print.

When that happens, the 40-year-old crime novelist plans to reclaim the copyrights from his publisher, Hyperion Books, and self-publish them on Amazon.com, Apple Inc.'s iBooks and other online outlets. That way he'll be able to collect 70% of the sale price, compared with the 6% to 18% he receives from Hyperion.

As for future novels, Konrath plans to self-publish all of them in digital form without having to leave his house in Schaumburg, Ill.

"I doubt I'll ever have another traditional print deal," said the author of "Whiskey Sour," "Bloody Mary" and other titles. "I can earn more money on my own."

For more than a century, writers have made the fabled pilgrimage to New York, offering their stories to publishing houses and dreaming of bound editions on bookstore shelves. Publishers had the power of the purse and the press. They doled out advances to writers they deemed worthy and paid the cost of printing, binding and delivering books to bookstores. In the world of print, few authors could afford to self-publish.

The Internet has changed all that, allowing writers to sell their works directly to readers, bypassing agents and publishers who once were the gatekeepers.

Read and learn more




Tuesday, August 24, 2010

Best-selling Author Dumps Traditional Publishers


The publishing and book world is ABUZZZZZ with the news that Seth Godin, a top selling marketing author, is dumping his traditional publisher because they take too long to get his product to his readers AND he has developed a close enough relationship with his readers, through his online blog, that he feels he can sell directly to them and dispense with the laborious publishers.

Phew! That was a long and laborious sentence, I'm out of breadth...It says a lot though:

First, it points out the importance of blogs to establish an author's online platform and relationships.

Second, life is too short to waste it jumping through the traditional publishing hoops.

Third, the internet can tell you just who your readers are (and provide better tracking).

This from Jeffrey A. Trachtenberg of the Wall Street Journal:

In a significant defection for the book industry, best-selling marketing author Seth Godin is ditching his traditional publisher, Portfolio, after a string of books and plans to sell his future works directly to his fans.

The author of about a dozen books including "Purple Cow" said he now has so many direct customer relationships, largely via his blog, that he no longer needs a traditional publisher. Mr. Godin plans to release subsequent titles himself in electronic books, via print-on-demand or in such formats as audiobooks, apps, small digital files called PDFs and podcasts.

"Publishers provide a huge resource to authors who don't know who reads their books," said Mr. Godin in an interview. "What the Internet has done for me, and a lot of others, is enable me to know my readers."

It's unclear how many, if any, best-selling authors will follow Mr. Godin's lead. However, his departure from Portfolio, an imprint owned by Pearson PLC's Penguin Group (USA), comes at a critical juncture for the industry. With many new titles spending less time on best-seller lists and in bookstores, publishers are increasingly dependent on brand-name authors such as Mr. Godin to deliver significant book sales.

Read more http://alturl.com/keqy6